You don’t need every answer.
Just a place to start.
Seven connected steps. Clear requirements. A roadmap that updates as your startup takes shape.
Start your founder journeySet your direction
Choose your startup stage, operating status, industry, and business types. Write one current goal. Fundraising can be a parallel focus at any stage.
Frame the opportunity
Describe the problem, your customer, your proposed solution, and your value proposition. Treat your first canvas as a working hypothesis.
Define your first customer
Build a specific profile with their problem, buying trigger, geography, and characteristics. Keep an unknown budget unknown.
Choose what to test
Choose a key assumption and a customer profile. Plan a small test and define success before you begin.
Learn from evidence
Attach observations to the hypothesis. Supporting or contradicting evidence is required for a conclusion; inconclusive evidence remains open.
Check business feasibility
Start with prices, delivery costs, sales volumes, and company-wide running costs. Add opening balances and cash timing when you are ready to forecast profit, cash, and financial position.
Review your foundation
Revisit channels, costs, and key metrics. Resolve high-impact risks and canvas items that still need confirmation, then choose the next learning cycle.
Your pace.
Your judgement.
Do I have to follow the steps in order?+
No. The roadmap recommends the first unfinished step, but every workspace module remains available. Revisit earlier steps whenever you learn something new.
What does completion mean?+
A requirement is met when the corresponding records exist and satisfy its criteria. Completing the foundation does not validate your company or automatically advance your startup stage.
Can I record a result that disproves my idea?+
Yes. Contradicting evidence is an important result. The learning step records the conclusion, and the review step keeps unresolved high-impact risks visible.
Does the roadmap change with my stage?+
Your selected stage changes the focus guidance. This first version shares a foundation checklist across stages; more advanced operating workflows are planned.
Make the question
small enough to test.
A useful test turns an assumption into evidence for a decision. Adapt this example to your customer.
- The assumption
- Independent studios will pay to save time comparing material suppliers.
- The test
- Interview five studio owners about their last sourcing project and offer a paid pilot.
- The success criterion
- At least two studios commit to a paid pilot at the proposed price.
- The decision
- Record what happened. Proceed, keep testing, change the approach, or stop. A negative result is still useful learning.
What is the difference between feasibility and a financial forecast?
Feasibility checks whether your price, delivery costs, and sales volumes can support the business. A forecast adds time, opening balances, and payment timing to project your income statement, cash flow, and balance sheet.
Can I share my pitch without sharing my workspace?
Yes. Review a fixed investor package, choose whether to include financial statements, then create an expiring link. You can revoke the link, and later workspace edits do not change an existing package.
Your idea deserves
a place to become real.
Explore your workspace Start with the foundation. Build from what you learn.